I’ve been reading The Mama Bee lately, and loving her insights and well-laid-out thoughts on being a working mom. She wrote a great post last week about the definition of mommy bloggers, blog-advertising, and the power of moms and media.

And yet, “mommy blogger” has become quite the buzz phrase lately. Mom blogs are now considered major viral marketing opportunities for dozens of products and services — from toys to financial services to food. And for sure, it’s a good thing that women and mothers — who it is estimated will control 60% of all wealth by 2010 — are being taken seriously by marketers.